Hey, fellow creative! I'm Shelby, and when I started writing online 7 years ago, I searched far and wide for a community to get support while figuring out how to grow my presence as a writer and make more impact and income.

500,000 followers and thousands of sold books later, I created this community to serve up my knowledge to you in an affordable and accessible way!

I've worked with more than 2300 creatives to help them get more sales and grow their brand through social media, from New York Times bestselling authors to indie authors writing their first book, to artists, musicians, photographers and other types of creatives, too.

Explore my programs, courses and 1:1 offers below. Thanks for being a part of my community!

Available Offers

Book Sales on TikTok: The BookTok Blueprint

The step-by-step proven guide to help you master TikTok and get the book sales and reader connections you dream of, without spending hours making videos.

Learn the strategies I used to sell 40k+ books through TikTok without paying for ads.

*This is my bestselling offer!*

Accelerate Your Author Instagram Guide

Make Instagram work for you and your author brand: get clarity on building your audience, connecting with readers, and selling your books

[Created by a bestselling author and digital marketer with over 100k on the platform and thousands of books sold]

Boost Your Book Sales: Social Media Mastery for Authors

The ultimate author's career amplifier: empowering you to transform your social media presence - from feeling lost in the noise to standing out to readers and cultivating a fan base eager to devour your next release - all in an authentic way, free of over-the-top self-promotion.

You’ve found the solution to your social media struggles: get clarity on how to sell more books, build a captivated community of readers, and transform your writing career.

Consistent Content Toolkit: Get consistent on social media!

It's time to finally be consistent on social media so you can see results. Consistency is crucial with most things in life, but especially social media! But it's so difficult with everything else on our plates to remember what we need to do to market our books.

Grab this toolkit for: a 3-month book marketing content calendar, a pack of Instagram Post, Story, and Reel templates, and an engagement calendar you can add directly to your Google or iCal so you can show up consistently on social media and sell. more. books!

Workbook: Write Your Book's Hook!

Do you know how to effectively communicate your book on social media? In TikTok videos, Instagram posts, and Reels? Or does it feel like you are just shouting into the void, and not getting the reaction you thought when you post about your book? 

At the end of this workbook, you'll have 5+ hook ideas and an attention-grabbing summary of your book to use over and over again to sell your book on social media and beyond.

VIP Marketing Strategy Day

Hey, fellow writer! Is book marketing stopping you from achieving your sales goals? Let's fix that. Book a VIP marketing day and we'll tackle your marketing frustrations, discuss strategies for growing your audience or launching a book, and more. 

Course: Digital Marketing Foundations for Writers

Imagine feeling confident about how to find and connect with your readers. Never again needing to stress about the type of marketing content your readers want to hear. Having a solid email marketing strategy and author website that helps you sell your books. This course is for you!

Apply for a Book Marketing Month

Are you serious about seeing more book sales this year? Looking for personalized support and accountability so you can see sales results sooner rather than later? A book marketing expert to ask questions to, run marketing ideas by, and have at your side ready to help? THIS is the solution for you. 

Now accepting applications for September to October. Marketing Months will not be available November and December, so please apply now before spots fill up for the year!

freebie: poetry book planning bundle

are you a poet looking to publish a poetry book? this freebie contains 10 pages of goodness, including a poetry book planner worksheet, self-publishing guide and FAQ, and a book launch checklist! PLUS, signing up for this freebie puts you on the waitlist for discounts to new courses and guides.

the poetry club: join the waitlist

the poetry club is the low-cost, high-impact poetry community that will help you grow your writing confidence as a poet, and get your book written, published and sold so you can have the poetry career you dream of.

join the waitlist to be the first to know when spots are open!

poetry editing

Let’s polish and publish your poetry. If you are finished writing your poetry book (or nearly finished, and you keep going back and making changes!) and want a trusted editor to provide edits and feedback, you are in the right place.

As an author of multiple poetry books, including the bestselling changing with the tides, and an editor for more than 30 poetry books, I know the time, dedication and passion you’ve put into your work.

I promise to foster your writing style and vision while providing encouraging feedback to strengthen your collection.

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