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Digital Marketing Foundations for Writers is a foundational course for writers of any genre to reduce the overwhelm of marketing and gain clarity on reaching your readers.
Or, scroll down for allllll the details on what's in the course.
Do any of these apply to you?
I created this course for you.
The goal of this course is to teach the fundamentals of digital marketing and spark new ways and ideas for you to find, speak to, and nurture your readers.
Lessons are taught in bite-sized, 10-minute or less videos and text to ensure you learn what you need to know and what will help you most.
The course is self-paced, meaning you can start it immediately, or come back to it whenever is right for you, and will take roughly 2.5 hours to complete (not including the time you'll need to brainstorm and implement the strategies!).
Module 1: Let's simplify marketing
Module 2: Email marketing
Module 3: Expanding your audience off of social media
Module 4: Building your author website
Free bonus module: Intro to social media marketing
Other free bonus content:
Hi, I'm shelby leigh, a bestselling writer and marketing strategist!
Over the past 7 years of writing online and 5 years working in social media and content marketing for large brands, I've learned a lot about marketing as a writer, and I'm here to share how I:
But this didn't happen overnight. My first year as a self-published writer, I sold 1000 copies. Now, there have been single days when I've sold 1000 copies.
Every day I am asked by other writers how to sell more books and how to grow their audience, so I've created multiple affordable courses for writers packed with value. Because I will always see other writers as my community, not my competition.
I'm so excited to welcome you into my community, too!
And one more thing. I believe in transparency and sustainable marketing, so I'm not here to convince you that you'll replicate the numbers above. It depends on a lot of factors, and I never want to make anyone believe they're going to take my course and have thousands of sales the next day. I do believe it's possible with implementing the skills you'll learn in this course, but it takes time.)
I am confident this course will spark new ideas for you and your marketing strategy! But if you decide within 7 days of purchasing that this course isn't for you, send us an email and we will process a refund. No questions asked.
Is there anything else I can do to help you feel confident that this course is (or isn't!) the right choice for you? Send me an email and I'll get back to you asap.
This module provides a brief overview of digital marketing. We'll define key marketing terminology, simplify marketing, define our Unique Selling Point, and identify our target reader. Finally, we'll bring alllll of this together by talking about the key pillars of content marketing and crafting content that resonates with our reader.
In this mini bonus module, you’ll learn how to choose which social media platforms are right for you based on your target audience, as well as a bonus worksheet with content ideas for writers.
In this module, you'll learn why email marketing is important, how to get your readers onto your email list, how to save time with automations, and how to select an email marketing platform that's right for you.
In this module, you'll learn the importance of collaborations and a variety of opportunities like guest blogs, podcasts, and virtual events to increase your reach. Plus, you'll get a customizable pitch letter template!
In this module, you'll learn about all things website-related, from what goes on your author website to where to start in buying a domain and building your website, AND an intro to metrics and SEO!
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