When it comes to book marketing, it’s no secret that video is one of the best ways to get in front of your readers and boost your book sales.
And TikTok? is the best platform to be on right now to sell your book.
#BookTok changed the game for many authors (including me, selling 35k+ books through TikTok!) so I created this step-by-step guide to teach you how to use TikTok to boost your book sales and grow your brand as a writer using the same proven strategy I used when I started out at 0, and now have an audience of more than 400,000!
You don't need thousands of followers to get noticed. Your first video has the opportunity to see success because of TikTok's algorithm, which values what people like over who people follow.
In fact, 37% of TikTok users have bought a product from a video according to TechCrunch. AKA readers are ready to buy. All you have to do is get in front of them!
And all of that? Might have you feeling like you can't have the success you're looking for.
I was once in your shoes, starting from 0 as an everyday person on the platform, just like you may be.
And in a matter of two years using TikTok to promote my books, I had an agent, book deals, and sales I never thought possible.
I know it would feel amazing, because I've done it myself!
In the guide, you'll learn how to use video (that you can edit and create from your phone) and the TikTok platform to captivate the people your book is for and bring in those book sales.
(And if you're a writer and don't have a book yet, this guide will still cover everything you need to know to build your brand, grow your following, create video content, and pre-launch your book!)
7 video walkthroughs explaining different features in the platform: setting up your profile, analytics, hashtag/keyword research, and more!
In this section, you will learn exactly how to create and set up your TikTok profile so readers know you are the right author for them
Learn how to navigate TikTok and how to make the algorithm work for you so you can gain followers and find your target readers
In this section, we'll be diving into all things video:
25 video ideas that will attract readers and build loyalty
TikTok sound library, categorized by genre and updated regularly so you don’t have to spend hours searching for the right sound!
TikTok idea library: my favorite author/reader videos all in one place to save you time when you’re looking for inspiration!
Call-to-action ideas to encourage engagement from your readers
You'll learn the most important metrics to watch out for so you can continue to grow and get views from the right readers
Plus, prefer to learn with video instead of a text guide? get instant access to the bonus 25-minute class led by Shelby, talking about the most important items to know to sell your books and make engaging TikTok content!
Hi, I'm Shelby Leigh, a bestselling writer who has been marketing online for 7 years. Over the last 2 and a half years, I've grown my TikTok to more than 400,000 followers and have sold more than 40,000 copies of my book.
After years of studying marketing and managing social media accounts for large brands, I've learned what it takes to grow an audience, create content that resonates with readers, and most importantly, sell.
Now, I am a full-time writer and I am proud to help other writers achieve the sales they dream of.
I created The BookTok Blueprint after seeing other writers get stuck and give up on TikTok, and asking me how they can get book sales through TikTok, too.
I truly believe that every writer can market and sell their book without it being overwhelming, without it taking up all of your time to write, and without spending money on paid advertising.
This solution will help you do that and I can't wait to see the difference it makes for you!
I am confident that this is the right solution to help you master BookTok and see results.
HOWEVER I want you to know that there is no risk in purchasing today.
Because if you don't love the guide and learn something new, you can request your money back in 14 days. No questions asked.
That is how confident I am that this guide will help you see more book sales.
What happens when I purchase the guide?
What tools do I need to access the guide?
The guide is a PDF so most computers, tablets and phones will already have a PDF reader installed! Or, you can print it out.
Will this work for my genre?
With over 1 billion monthly users, there are readers of your genre on TikTok. The guide includes video ideas that could apply to any genre: poetry, romance, sci-fi, children's, YA, thriller, fantasy, fiction, non-fiction, and more! This will even work for writers who are looking to pre-launch their book.
How can I ask a question not listed here?
My goal is helping other writers feel less overwhelmed with marketing so they can do what they love most: write!
I know that learning a new platform or trying something out of your comfort zone can be overwhelming and stressful.
If you know me and what I write about, I've struggled with insecurity and self-doubt for many years. Getting on TikTok and reading my books and showing my face on camera was terrifying. But it also completely changed my life and helped me become a full-time writer.
I hope that - whether or not you purchase this guide - this has at least encouraged you to take a leap and step out of your comfort zone. There are readers out there who will love your book, and TikTok is an amazing way to find them.
Here's what Bryan Cohen, Founder of Best Page Forward, has to say:
A library of sounds categorized by type and genre for you to use in your TikTok Videos and help you cut down on time looking for sounds.
Updated regularly with new sounds.
Yes, I'd like to receive your emails with book marketing and social media tips.