Book Sales on TikTok: The BookTok Blueprint

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For the writer who wants to figure out TikTok, know what content to share to boost your book sales, and do it all without it being overwhelming, you've stumbled on the solution for you!

The step-by-step proven guide to help you master what's important to know about TikTok (aka #BookTok!) to create content and get the book sales and reader connections you dream of, without spending hours making videos.


Let's be honest...

When it comes to book marketing, it’s no secret that video is one of the best ways to get in front of your readers and boost your book sales.

And TikTok? is the best platform to be on right now to sell your book. 

#BookTok changed the game for many authors (including me, selling 35k+ books through TikTok!) so I created this step-by-step guide to teach you how to use TikTok to boost your book sales and grow your brand as a writer using the same proven strategy I used when I started out at 0, and now have an audience of more than 400,000!

And the best part?

You don't need thousands of followers to get noticed. Your first video has the opportunity to see success because of TikTok's algorithm, which values what people like over who people follow. 

In fact, 37% of TikTok users have bought a product from a video according to TechCrunch. AKA readers are ready to buy. All you have to do is get in front of them!

But here's the thing...

it's so important that you're not just turning up on TikTok and winging it. There's a strategy to help you do it right!

  • You might be experiencing low views and engagement on social media.
  • You might be stuck with how to navigate TikTok and use its many features the right way.
  • You might be posting day in and day out and not achieving the book sales you know your book deserves.
  • You might be hanging out on the sidelines thinking, "There might be opportunities here for me but I don't know where to start."

And all of that? Might have you feeling like you can't have the success you're looking for.

I was once in your shoes, starting from 0 as an everyday person on the platform, just like you may be. 

And in a matter of two years using TikTok to promote my books, I had an agent, book deals, and sales I never thought possible.

How could your life be different if you had the book sales you've dreamed of?

  • If you could save time on marketing because you knew exactly what you needed to do to see success
  • If you could connect with more readers who are excited to read your book
  • If your book sold copies in your sleep...

I know it would feel amazing, because I've done it myself!

Say hello to The BookTok Blueprint:

The step-by-step proven guide to help new & intermediate TikTok users master what's important to know about #BookTok to create content and get the book sales and reader connections you dream of.

mockup of the booktok blueprint, with a computer, tablets and phones showing some different elements of the guide like video ideas, sounds/music, profile setup, content and more

In the guide, you'll learn how to use video (that you can edit and create from your phone) and the TikTok platform to captivate the people your book is for and bring in those book sales.

(And if you're a writer and don't have a book yet, this guide will still cover everything you need to know to build your brand, grow your following, create video content, and pre-launch your book!)

Here's what you'll gain immediate access to today!

7 video walkthroughs explaining different features in the platform: setting up your profile, analytics, hashtag/keyword research, and more!

How to create and optimize your TikTok profile for success

In this section, you will learn exactly how to create and set up your TikTok profile so readers know you are the right author for them

The TikTok algorithm and navigation

Learn how to navigate TikTok and how to make the algorithm work for you so you can gain followers and find your target readers

All about video & converting followers to readers who actually buy your book

In this section, we'll be diving into all things video:

  • how to record a video optimized for tiktok & the type of videos you should be making to connect with your readers
  • how to use tiktok's editing features & tips to ensure people actually watch them
  • picking the right sounds, hashtags, captions, and keywords so your readers will see your videos
  • simple tweaks you can make to your posts to help you increase your book sales

Video, sound and idea content library so you never have to struggle with what to post

  • 25 video ideas that will attract readers and build loyalty

  • TikTok sound library, categorized by genre and updated regularly so you don’t have to spend hours searching for the right sound!

  • TikTok idea library: my favorite author/reader videos all in one place to save you time when you’re looking for inspiration!

  • Call-to-action ideas to encourage engagement from your readers

Understanding your analytics

You'll learn the most important metrics to watch out for so you can continue to grow and get views from the right readers

Connect with your readers

  • How to use TikTok's built-in features to build connections with your readers and create community
  • How to use influencer marketing on BookTok to widen your audience and sell more books

Get all of this today for your one-time purchase of...

only $37! 


Plus, you'll get these bonuses!

  • Get your common questions answered like how many times a day/week to post, what time to post, reposting content, following trends, and more
  • Take action so you can start seeing results with challenges throughout the PDF

Plus, prefer to learn with video instead of a text guide? get instant access to the bonus 25-minute class led by Shelby, talking about the most important items to know to sell your books and make engaging TikTok content!

how to use tiktok sell books bonus class

So why am I the right person to help you figure out BookTok?

Hi, I'm Shelby Leigh, a bestselling writer who has been marketing online for 7 years. Over the last 2 and a half years, I've grown my TikTok to more than 400,000 followers and have sold more than 40,000 copies of my book.

After years of studying marketing and managing social media accounts for large brands, I've learned what it takes to grow an audience, create content that resonates with readers, and most importantly, sell.

Shelby Leigh smiling and sitting on a couch

Now, I am a full-time writer and I am proud to help other writers achieve the sales they dream of.

I created The BookTok Blueprint after seeing other writers get stuck and give up on TikTok, and asking me how they can get book sales through TikTok, too. 

I truly believe that every writer can market and sell their book without it being overwhelming, without it taking up all of your time to write, and without spending money on paid advertising.

This solution will help you do that and I can't wait to see the difference it makes for you!

"I love the step-by-step, simple flow of the guide. The quick answers and ideas sections at the end are amazing! You’ve answered every query I could possibly have and I feel like I will be referring to those pages time and time again." -@abi_storyteller

"I just wanted to send you a huge Thank You for the TikTok guide–it helped me validate the things I feel I've been doing right and give me some ideas to improve my content, especially when I'm ready to market the book." -@openlycommitted


Happiness Guarantee

I am confident that this is the right solution to help you master BookTok and see results.

HOWEVER I want you to know that there is no risk in purchasing today. 

Because if you don't love the guide and learn something new, you can request your money back in 14 days. No questions asked.

That is how confident I am that this guide will help you see more book sales.


What happens when I purchase the guide?

  • After checking out, you'll get immediate access to download the pdf guide and reference it as many times as you need.
  • Lifetime access to updates: social media changes and so will this guide. I'll make updates over time to keep this guide as relevant as possible to the platform. When I make updates, I'll let you know via email so you can check out the updates!
  • A few days after purchasing the guide (giving you time to make changes and implement some of what you learned), you'll have the opportunity to order a custom, discounted audit from me. I'll review your page and give you personalized recommendations. This is only offered to people who purchase this guide!

What tools do I need to access the guide?

The guide is a PDF so most computers, tablets and phones will already have a PDF reader installed! Or, you can print it out.

Will this work for my genre?

With over 1 billion monthly users, there are readers of your genre on TikTok. The guide includes video ideas that could apply to any genre: poetry, romance, sci-fi, children's, YA, thriller, fantasy, fiction, non-fiction, and more! This will even work for writers who are looking to pre-launch their book.

How can I ask a question not listed here?

Send me an email!

I'm ready to get the guide!

One final note before we reach the end:

My goal is helping other writers feel less overwhelmed with marketing so they can do what they love most: write!

I know that learning a new platform or trying something out of your comfort zone can be overwhelming and stressful. 

If you know me and what I write about, I've struggled with insecurity and self-doubt for many years. Getting on TikTok and reading my books and showing my face on camera was terrifying. But it also completely changed my life and helped me become a full-time writer. 

I hope that - whether or not you purchase this guide - this has at least encouraged you to take a leap and step out of your comfort zone. There are readers out there who will love your book, and TikTok is an amazing way to find them.

Here's what Bryan Cohen, Founder of Best Page Forward, has to say:

4 Modules

Download the Guide

Click in here to download the guide and start learning how to use TikTok to increase your book sales!

BONUS: tiktok class

Prefer learning via video versus written guide? Click in here for a bonus class where I've walked through the key elements of a strong TikTok video.

TikTok Sound Library

A library of sounds categorized by type and genre for you to use in your TikTok Videos and help you cut down on time looking for sounds.

Updated regularly with new sounds.

TikTok Video Idea Library

Shelby's favorite TikTok video ideas are regularly updated here! Click in here when you're looking for inspiration or ideas.

Modules for this offer 4
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 $37.00 USD
 bonus bundle: get immediate access to the guide, the Write Your Book's Hook Workbook to nail your book's messaging on social media AND 10 editing & recording hacks for better TikTok videos!
 $49.00 USD

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